Circularity

Meeting the Growing Demand for Sustainable Tech.

What is Circularity?

Circularity is a closed-loop economic model that keeps valuable resources in use for as long as possible, by reusing, repurposing, and recycling devices instead of discarding them. By extending the life of tech, we reduce waste, conserve raw materials, and lower emissions.

Why it matters

39.9 million tonnes of e-waste were generated in 2019 – only 17.4% recycled
60% of a phone’s environmental impact comes from manufacturing
8,996 liters of water is needed to manufacture one phone
112 million+ smartphones end up in landfill every year

The problem is clear. The solution is circular.

The circular model

Shifting to a circular economy is essential to protecting our planet and your wallet.

By reusing, recycling, and regenerating tech, we can extend the life of devices and reduce harmful waste whilst making tech more affordable.

What you can do:

Recover Trade-in old devices for recycling. Learn more

Refresh Purchase refurbished devices instead of new. Learn more

Remarket Set up circular strategies to cut your carbon footprint. Learn more

The role of Alchemy in circularity

We’re proud to power circular solutions at scale through our full-service model:

  • Offset the environmental impact of manufacturing new devices
  • Encourages refurbishing and recycling of used or returned products
  • Prevent devices from reaching landfill
  • Accurately measures the carbon footprint of our refresh process
  • Provide verified CO2 savings certificates for our refurbished products

In partnership with Greenly, the world's fastest-growing carbon management platform.

Find out more

Why refurbished?

Cost savings Get the tech you want for prices you'll love

Conserve resources Every refurbished purchase helps reduce demand for raw materials

Peace of mind All devices undergo rigorous quality checks, testing, and come backed with warranties

The impact of choosing refurbished

Just one refurbished smartphone can save:

48 kg of CO2
1.8 kg of mined raw materials
149 g of e-waste
56,620 l of water

That's part of a total 747M kg of total CO2 saved - the equivalent of driving 5 billion kilometers

Why Alchemy?

We’re your full-service circularity partner, delivering trade-in programs, device refurbishment, and remarketing solutions that:

  • Extend product life
  • Reduce e-waste globally
  • Support green job creation
  • Preserve the planet’s resources
  • Help businesses meet sustainability goals

Our collective impact so far:

  • 12M+ devices given a second life
  • 11.8B litres of water saved
  • 747M kg of CO2 emissions avoided

We don't just talk about sustainability. We deliver it.

Find out more

Everyone has a role to play

Businesses Save costs and CO2 by buying refurbished tech for your teams

Consumers Get great tech, lower prices, and a smaller carbon footprint

Investors Back companies prioritizing the planet

Everyone has a role to play.

Businesses

Save costs and CO2 by buying refurbished tech for your teams.

Consumers

Get great tech, lower prices, and a smaller carbon footprint.

Investors

Back companies prioritizing the planet.

See what you could save

Want to know how much CO2 and money you could save with us?

Try our calculator