Research & Insights

Proprietary industry, business and consumer research, exploring how circular models, trade-in and refurbished markets drive additional growth for OEMs, retailers and carriers.

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Featured Report

Trade-In

Unlocking growth through trade-in
Trade-in isn’t just a feature -it’s a proven commercial strategy that helps you drive higher spend, earlier upgrades and build long-term loyalty for your consumer electronics.
Headline finding
69% of consumers would upgrade their smartphone sooner if offered a strong trade-in deal
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Trade-In

Standing out in a crowded market with retail trade-in
Trade-in is becoming a competitive advantage for both ecommerce and physical consumer electronics retailers, helping you differentiate on value, reduce purchase friction and capture demand at the point of sale.
Headline finding
44% of consumers who choose retailers for trade-in do so because of the convenience of completing it alongside another purchase
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Coming soon

Unlocking growth in the refurbished electronics market

Consumer appetite for refurbished electronics is strong, but the gap between intent and purchase means brands are leaving secondary-market growth on the table.

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Coming June 2026

Smartphone trade-in is recognised - not yet realised

Smartphone trade-in is widely recognised, but the gap between awareness, intent and action means you might still be leaving demand, customer value and revenue on the table.

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Coming July 2026

Driving commercial growth and brand loyalty through trade-in in non-mobile consumer electronic categories

For gaming, audio, floor care and kitchen appliance brands, the smartphone trade-in model offers a clear blueprint for reducing discount dependency and turning otherwise discarded products into new growth opportunities.

Tell me when it's ready
Coming July 2026

Latest snapshots

Trade-in

How trade-in can accelerate the purchase decision and increase basket conversion
Across categories, the availability of a competitive trade-in offer can directly influence whether a purchase happens at all, and when it happens.
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Trade-in

Winning a sale is one thing - giving customers a reason to come back is another
The loyalty effect of trade-in is clear: 84% of consumers would buy their next smartphone from the same brand if it offered a compelling trade-in experience.
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